Sailor Jerry Rum
by Jennie Breeze
Title
Sailor Jerry Rum
Artist
Jennie Breeze
Medium
Photograph - Original Img_0318
Description
This photograph of 'Sailor Jerry's' empty rum bottle was taken in the streets of Los Angeles while on an Art Deco tour. Sailor Jerry Ltd. produces a 92 proof spiced Navy rum featuring a quintessential Sailor Jerry hula girl on the label. As the bottle is emptied, additional Pin-up girls designed by Sailor Jerry are visible on the inner side of the label. The rum takes its influence from Caribbean rum, which sailors would spice with flavors from the Far East and Asia to make it more enjoyable to drink. The term proof comes from the method whereby sailors could assure their rum rations weren't being watered down. The ship's captain would ladle out a sample from the day's rum barrel in front of the men. He'd douse it with gunpowder, then give it a spark if the rum was full strength, the powder ignited, giving sailors proof of the integrity of their rum. Norman Keith Collins (January 14, 1911 - June 12, 1973) was a prominent American tattoo artist, famous for his tattooing of sailors; he was also known as "Sailor Jerry"Sailor Jerry was an exacting craftsman. His tattoos were precise, bold and flawless. Collins expanded the array of colors available by developing his own safe pigments. He created needle formations that embedded pigment with much less trauma to the skin, and he was one of the first to utilize single-use needles and to use an autoclave for sterilization. In addition to sailing and tattooing, he played the saxophone in his own dance band and frequently hosted his own radio show where he was known as "Old Ironsides".
Uploaded
April 14th, 2015
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Viewed 978 Times - Last Visitor from Mountain View, CA on 04/19/2024 at 11:51 AM
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Comments (2)
Jennie Breeze
Thanks for the feature in your THE WORLD WE SEE art group and for the great job you do Svetlana!
Jennie Breeze replied:
Thanks Jouko! Always a pleasure being featured in your ART FROM THE PAST art group.